Adashi Fashion
Industry
Ethnic Clothing Brand
Client
Adashi Fashion
Service
Performance Ads + Social Media Marketing
Date
Adashi Fashion22 by Reet
End-to-end digital growth for a premium Indian women's ethnic wear brand — combining website management, consistent social media output, and performance-driven Meta advertising to build a measurable online presence.
Website Maintenance Social Media Marketing Meta Ads & Performance Marketing
Audience & Platform Reach
Facebook followers | Instagram followers | Active since |
|---|---|---|
19.1K | 6.3K | Mar 2026 |
Last 30-day performance highlights
288.9K
Total Views | 145.6K
Unique Viewers | 33.3K
Interactions |
7.1K
Link Clicks | 10.2K
Page Visits | 12d 18h
Total Watch Time |
Key insight: Paid and organic content strategies together drove 159,531 ad-attributed views and 127,943 organic views in a single 30-day window—demonstrating that both channels reinforce each other when managed in tandem.
Scope of work
Website MaintenanceManaged and maintained the Adashi Fashion22 e-commerce website built on WooCommerce. Responsibilities included keeping product listings up-to-date across categories—A-line suits, Anarkali suits, cord sets, gowns, straight suits, and two-piece sets—updating banners and new arrivals, and ensuring a smooth customer browsing experience from landing page to checkout.   | Social Media MarketingManaged a consistent daily posting schedule across Facebook and Instagram using Meta Business Suite Planner. Maintained 2–10 posts per day across March, April, and May 2026 — a mix of product showcases, reels, stories, and promotional content — to keep the audience engaged and drive organic growth. Top content pieces individually reached 7.9K+ views each.    |
Meta Ads & Performance MarketingPlanned and executed multiple Meta ad campaigns targeting women aged 22–60 across Tier B and Tier C Indian cities, alongside warm retargeting audiences. Campaigns were structured with cold audience acquisition and warm retargeting ad sets running simultaneously. Web Traffic Campaign (9 March) ——————6,571 landing page views @ ₹0.63/view Total impressions (Traffic Campaign)——————2,37,124 impressions · 1,59,190 reach Active sales campaign spend (30 days)—₹664.96 · 41,718 impressions · 32,568 reach Cold Audience Ad Copy 1 (views)———————-28,348 views · 21,517 unique viewers Cold Audience Ad Copy 2 (views)————————16,199 views · 13,761 unique viewers Total campaigns managed—————————————27 campaigns across objectives |
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How results were achieved
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