T Dot Marquee and Decor

T Dot Marquee and Decor (Canada)

Services: SEO, Performance Marketing (Meta Ads), Analytics & Tracking
Website: https://tdoteventz.com/

Client Overview

T Dot Marquee and Decor is a Toronto-based event décor and proposal planning company specializing in weddings, proposals, and luxury event setups across Canada. The goal was to increase qualified leads, improve local search visibility, and build a consistent inbound lead system through SEO and paid ads.

My Role

I managed the complete digital growth strategy for T Dot Marquee and Decor, focusing on search visibility, paid acquisition, and performance tracking. This included hands-on execution across SEO, Meta Ads, Google Analytics, and Google Search Console to ensure measurable and scalable results.

SEO Strategy & Results

I implemented a local SEO and content optimization strategy to target high-intent keywords such as wedding decor rentals, proposal venues near me, and marriage proposal in Canada.

Key SEO Outcomes:

• Achieved 1.24K+ impressions and consistent keyword visibility growth through Google Search Console

• Reached top-page rankings for high-intent queries like wedding decor rentals (Position #1)

• Improved average CTR to 2.8%, with select keywords achieving 25%–100% CTR

• Strengthened local search presence for proposal and wedding-related searches

Tools used: Google Search Console, Google Analytics, On-page SEO optimization

Performance Marketing (Meta Ads)

I planned, launched, and optimized Meta Ads campaigns focused on lead generation for wedding and proposal services.

Meta Ads Analytics & Tracking

• Generated 214 qualified leads through Meta Ads

• Maintained a cost per lead of $10.45, ensuring efficient budget utilization

• Achieved 103,000+ impressions and 28,900+ reach

• Delivered 586 total messaging conversations, driving high-intent inquiries

Campaigns were continuously optimized through audience targeting, creative testing, and budget adjustments.

Tools used: Meta Ads Manager, Conversion tracking, Creative testing

SEO Analytics & Tracking

I set up and monitored performance using analytics tools to ensure data-driven decision-making.

• Tracked organic and paid traffic performance using Google Analytics

• Monitored keyword growth, CTR, and rankings via Google Search Console

• Used ad-level reporting to optimize creatives, audiences, and spend

Impact

By combining SEO and performance ads, T Dot Marquee and Decor now benefits from:

• Consistent inbound leads

• Strong local search visibility

• Predictable paid acquisition performance

• Clear reporting and actionable insights

This project showcases my ability to build and manage end-to-end digital growth systems for service-based businesses.